Seat/usage expansion lets DevTools hit ~100% NRR earlier than most verticals.
Net Revenue Retention = (Starting MRR + Expansion − Contraction − Churned MRR) ÷ Starting MRR × 100
Net Revenue Retention. Above 100% means existing customers grow faster than they churn — Skok's 'negative churn' effect.
If your Net Revenue Retention for DevTools SaaS at early stage ($0–$1M ARR) sits above 110%, you're in the top quartile — consider whether you're under-investing in growth.
Around the median (100%) is normal performance. Below P25 (90%) signals a real problem in growth or retention that should be addressed before scaling.
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What's a good Net Revenue Retention for DevTools SaaS at early stage?
The median Net Revenue Retention for DevTools SaaS at early stage is 100%. The 25th percentile sits at 90% and the 75th at 110%.
How is Net Revenue Retention calculated?
Net Revenue Retention = (Starting MRR + Expansion − Contraction − Churned MRR) ÷ Starting MRR × 100. Net Revenue Retention. Above 100% means existing customers grow faster than they churn — Skok's 'negative churn' effect.
Where does this benchmark come from?
Sourced from Industry consensus 2025. Seat/usage expansion lets DevTools hit ~100% NRR earlier than most verticals.