Every SaaS post says to aim for LTV:CAC of 3:1. Skok's actual framework has five tiers, and the difference between 3× and 7× matters more than most founders realize. Sometimes high ratios are a problem.
Read moreCohort retention is the single most useful retention chart you can build — and the most misread. Learn what a healthy curve looks like, the three failure shapes, and what to do about each.
Read moreLearn how to calculate Customer Lifetime Value for your SaaS. Includes the simple formula, worked examples with real numbers, and the 3 mistakes that make most LTV calculations useless.
Read moreChurn, payback, NRR, trial conversion — every B2C SaaS metric has a different healthy band than B2B. Skipping the difference is how founders burn capital chasing the wrong target.
Read moreVertical SaaS doesn't follow generic B2B benchmarks. Fintech runs longer payback and stickier churn; e-commerce SaaS rides GMV-driven NRR. Here's what each looks like at the metric level.
Read moreNet Revenue Retention above 100% is the most undervalued lever in SaaS. Three mechanics that flip a flat cohort into one that grows on its own — and the order to ship them in.
Read moreDavid Skok's framework for SaaS viability is three jobs: acquire, retain, monetize. The order matters more than most founders realize. Get retention wrong first and the rest is wasted spend.
Read morePricing AI features is different from pricing traditional SaaS. Variable compute costs break flat-rate models. Here's how to choose the right pricing strategy and avoid the gross margin trap killing AI startups.
Read moreEveryone says AI will kill SaaS. They're wrong. AI changes how SaaS is built, sold, and retained — but the business model survives. Here's what actually changes in your metrics.
Read moreBootstrapped SaaS founders don't always need to pay $129+/month for subscription analytics. Here's the honest breakdown of free alternatives to the big paid tools — and the cases where you should still pay.
Read more5 numbers every bootstrapped SaaS founder should check on the 1st of every month. Takes 5 minutes. No spreadsheet required.
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