Healthy mobile funnel is 3-4%.
Impression-to-Install = Installs ÷ Impressions × 100
Mobile ad funnel efficiency from creative impression to install. A healthy funnel is 3–4%.
If your Impression-to-Install for Mobile Subscription at early stage ($0–$1M ARR) sits above 4.5%, you're in the top quartile — consider whether you're under-investing in growth.
Around the median (3%) is normal performance. Below P25 (2%) signals a real problem in growth or retention that should be addressed before scaling.
Higher is better for this metric — right of the bar is the top quartile. Computed in your browser; nothing is stored or sent.
These are directional benchmark bands, not audited statistics. Each value is a P25/P50/P75 band segmented by industry and ARR stage, compiled from public benchmark research and cross-checked against the primary datasets below. Row-level attribution: Adapty 2025.
Published SaaS benchmarks vary widely by methodology (self-reported surveys vs. billing data, annual vs. monthly churn definitions, ACV mix). Treat any single number — ours included — as a starting point for comparison, not a target.
- ChartMogul Reports & Benchmarks — billing-system transaction data from 2,500+ SaaS businesses
- Benchmarkit Annual B2B SaaS Benchmarks — 1,600+ private B2B SaaS companies, survey-based
- SaaS Capital Annual Survey — 1,000+ respondents, incl. bootstrapped-specific benchmarks
- High Alpha SaaS Benchmarks (ex-OpenView) — 800+ respondents, the long-running annual survey
- KeyBanc / Sapphire Private SaaS Survey — 16th annual edition, banker-grade operating metrics
What's a good Impression-to-Install for Mobile Subscription at early stage?
The median Impression-to-Install for Mobile Subscription at early stage is 3%. The 25th percentile sits at 2% and the 75th at 4.5%.
How is Impression-to-Install calculated?
Impression-to-Install = Installs ÷ Impressions × 100. Mobile ad funnel efficiency from creative impression to install. A healthy funnel is 3–4%.
Where does this benchmark come from?
Sourced from Adapty 2025. These are directional P25/P50/P75 bands compiled from public benchmark research and cross-checked against primary datasets (ChartMogul, Benchmarkit, SaaS Capital, High Alpha, KeyBanc/Sapphire). Healthy mobile funnel is 3-4%.