110-130% is best-in-class; >130% rare and usually usage-based.
Net Revenue Retention = (Starting MRR + Expansion − Contraction − Churned MRR) ÷ Starting MRR × 100
Net Revenue Retention. Above 100% means existing customers grow faster than they churn — Skok's 'negative churn' effect.
If your Net Revenue Retention for SaaS B2B at scale stage ($10M+ ARR) sits above 130%, you're in the top quartile — consider whether you're under-investing in growth.
Around the median (115%) is normal performance. Below P25 (105%) signals a real problem in growth or retention that should be addressed before scaling.
Higher is better for this metric — right of the bar is the top quartile. Computed in your browser; nothing is stored or sent.
These are directional benchmark bands, not audited statistics. Each value is a P25/P50/P75 band segmented by industry and ARR stage, compiled from public benchmark research and cross-checked against the primary datasets below. Row-level attribution: OpenView 2024.
Published SaaS benchmarks vary widely by methodology (self-reported surveys vs. billing data, annual vs. monthly churn definitions, ACV mix). Treat any single number — ours included — as a starting point for comparison, not a target.
- ChartMogul Reports & Benchmarks — billing-system transaction data from 2,500+ SaaS businesses
- Benchmarkit Annual B2B SaaS Benchmarks — 1,600+ private B2B SaaS companies, survey-based
- SaaS Capital Annual Survey — 1,000+ respondents, incl. bootstrapped-specific benchmarks
- High Alpha SaaS Benchmarks (ex-OpenView) — 800+ respondents, the long-running annual survey
- KeyBanc / Sapphire Private SaaS Survey — 16th annual edition, banker-grade operating metrics
What's a good Net Revenue Retention for SaaS B2B at scale stage?
The median Net Revenue Retention for SaaS B2B at scale stage is 115%. The 25th percentile sits at 105% and the 75th at 130%.
How is Net Revenue Retention calculated?
Net Revenue Retention = (Starting MRR + Expansion − Contraction − Churned MRR) ÷ Starting MRR × 100. Net Revenue Retention. Above 100% means existing customers grow faster than they churn — Skok's 'negative churn' effect.
Where does this benchmark come from?
Sourced from OpenView 2024. These are directional P25/P50/P75 bands compiled from public benchmark research and cross-checked against primary datasets (ChartMogul, Benchmarkit, SaaS Capital, High Alpha, KeyBanc/Sapphire). 110-130% is best-in-class; >130% rare and usually usage-based.