Expansion is the hardest EdTech lever; sub-90% NRR is the early-stage norm.
Net Revenue Retention = (Starting MRR + Expansion − Contraction − Churned MRR) ÷ Starting MRR × 100
Net Revenue Retention. Above 100% means existing customers grow faster than they churn — Skok's 'negative churn' effect.
If your Net Revenue Retention for EdTech SaaS at early stage ($0–$1M ARR) sits above 90%, you're in the top quartile — consider whether you're under-investing in growth.
Around the median (80%) is normal performance. Below P25 (70%) signals a real problem in growth or retention that should be addressed before scaling.
Saasly's free tools plug in your numbers and tell you which percentile you're in for Net Revenue Retention and 15+ other SaaS metrics.
What's a good Net Revenue Retention for EdTech SaaS at early stage?
The median Net Revenue Retention for EdTech SaaS at early stage is 80%. The 25th percentile sits at 70% and the 75th at 90%.
How is Net Revenue Retention calculated?
Net Revenue Retention = (Starting MRR + Expansion − Contraction − Churned MRR) ÷ Starting MRR × 100. Net Revenue Retention. Above 100% means existing customers grow faster than they churn — Skok's 'negative churn' effect.
Where does this benchmark come from?
Sourced from Industry consensus 2025. Expansion is the hardest EdTech lever; sub-90% NRR is the early-stage norm.