Seat growth within schools nudges NRR up but 100% remains a stretch.
Net Revenue Retention = (Starting MRR + Expansion − Contraction − Churned MRR) ÷ Starting MRR × 100
Net Revenue Retention. Above 100% means existing customers grow faster than they churn — Skok's 'negative churn' effect.
If your Net Revenue Retention for EdTech SaaS at growth stage ($1M–$10M ARR) sits above 95%, you're in the top quartile — consider whether you're under-investing in growth.
Around the median (85%) is normal performance. Below P25 (75%) signals a real problem in growth or retention that should be addressed before scaling.
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What's a good Net Revenue Retention for EdTech SaaS at growth stage?
The median Net Revenue Retention for EdTech SaaS at growth stage is 85%. The 25th percentile sits at 75% and the 75th at 95%.
How is Net Revenue Retention calculated?
Net Revenue Retention = (Starting MRR + Expansion − Contraction − Churned MRR) ÷ Starting MRR × 100. Net Revenue Retention. Above 100% means existing customers grow faster than they churn — Skok's 'negative churn' effect.
Where does this benchmark come from?
Sourced from Industry consensus 2025. Seat growth within schools nudges NRR up but 100% remains a stretch.