Still elevated — academic-calendar seasonality drives predictable churn spikes.
Customer Churn (monthly) = Customers Lost ÷ Customers at Start × 100
Percentage of customers who cancel each month. Counts logos, not dollars.
If your Customer Churn (monthly) for EdTech SaaS at growth stage ($1M–$10M ARR) sits below 14%, you're in the top quartile — this is the disciplined operator zone.
Around the median (8%) is normal performance. Below P25 (4%) signals a real problem in efficiency or cost discipline that should be addressed before scaling.
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What's a good Customer Churn (monthly) for EdTech SaaS at growth stage?
The median Customer Churn (monthly) for EdTech SaaS at growth stage is 8%. The 25th percentile sits at 4% and the 75th at 14%.
How is Customer Churn (monthly) calculated?
Customer Churn (monthly) = Customers Lost ÷ Customers at Start × 100. Percentage of customers who cancel each month. Counts logos, not dollars.
Where does this benchmark come from?
Sourced from Industry consensus 2025. Still elevated — academic-calendar seasonality drives predictable churn spikes.